Multi-Brand Product Catalog
Designed a comprehensive product catalog bringing together five distinct brands under the True Hemp Creations umbrella: Twacked Tea, Blitz Sticks, CRFT, Peachtree Hemp Co., and Alta Vita. Developed the overall layout, visual hierarchy, and product presentation while maintaining the individual identities of each brand within a cohesive catalog system. Coordinated with brand representatives to collect logos, product information, photography, and supporting assets.
Website & Digital Assets
Developed the visual assets for the True Hemp Creations website, creating a unified digital presentation for the company and its portfolio of brands. Coordinated directly with individual brands to obtain logos and approved visual assets, while collaborating with a photographer to develop product imagery for use across the website. Built a consistent visual system that allowed each brand to maintain its identity while fitting within the larger True Hemp Creations brand.
Distribution Pitch Deck
Worked directly with the owner of True Hemp Creations to develop a sales presentation pitching the company's gummies and beverages to United Distribution. Translated product information, brand positioning, and business objectives into a professional presentation designed to communicate the product line and its distribution potential to a prospective business partner.
True Hemp Creations distribution pitch deck
SKILLS
Catalog Design • Editorial Design • Layout Design • Typography • Brand Management • Multi-Brand Design • Digital Design • Web Graphics • Product Presentation • Marketing Collateral • Presentation Design • Art Direction • Creative Direction • Image Selection • Production-Ready Artwork
PROGRAMS
Adobe InDesign • Adobe Illustrator • Adobe Photoshop • Adobe Acrobat Pro • Shopify