Concert Series
Developed a complete promotional campaign for the Oxford American
concert series, creating coordinated print and digital materials
including mailers, web assets, flyers, and posters. Created a
consistent look across the series while giving each event and
performer its own visual presence.
50 Years of True Grit
Designed promotional and event materials for the Oxford American's
three-day celebration of 50 Years of True Grit. Created a coordinated
campaign spanning mailers, website assets, posters, flyers, and the
event program. Developed the visual system to support multiple events
while presenting the film's history and programming in a cohesive,
professional format.
Giving Tuesday
Developed promotional materials for three Oxford American Giving
Tuesday fundraising campaigns, each built around a distinct message
and audience. 25 for 25 brought together 25 musicians with the goal
of raising $25,000; the Women Writers Fund focused on supporting and
highlighting women writers; and We Can Because She Can celebrated the
women of the past whose work helped create opportunities for women
today. Created a unique visual approach for each campaign while
maintaining the Oxford American’s established identity across digital
outreach and donor communications.
Promotional Pieces
Created promotional materials supporting the Oxford American's
events, programs, and audience outreach. Developed coordinated
print and digital pieces that combined editorial imagery, typography,
and campaign messaging into clear, engaging communications while
maintaining consistency with the publication's broader visual identity.
