Retail & Branded Products
Developed branded retail and promotional materials for Cloud 9 locations as the company’s
visual identity evolved over time. Work spanned multiple iterations of the brand,
including updated logos and shifting visual standards, while maintaining continuity
across signage, shopping bags, staff apparel, hats, holiday stickers, and branded
smoking accessories such as trays and grinders. Adapted each generation of the identity
across customer-facing products, retail environments, and internal materials.
Website & Digital Marketing
Created digital marketing assets supporting Cloud 9's website, retail
locations, and ongoing promotional campaigns. Designed website banners,
seasonal and holiday graphics, loyalty program materials, DoorDash launch
assets, and social media graphics for events, promotions, and recurring
marketing initiatives while maintaining a consistent brand presence
across digital channels.
Franchise Brand Standards
Developed franchise-facing brand materials to establish a consistent
visual and customer experience across new Cloud 9 locations. Created
brand standards covering logo usage, visual presentation, retail
applications, and core brand guidelines while also supporting franchise
presentations used to communicate the company, product offering, business
model, and franchise opportunity.
