Senior Graphic Designer with 15+ years of experience creating brand identities, packaging, advertising, catalogs, digital marketing assets, retail graphics, product photography, and illustration for consumer products, nonprofits, and commercial clients. Proven ability to manage projects from concept through production while collaborating with marketing teams, photographers, videographers, printers, manufacturers, and vendors. Experienced in supporting multi-brand organizations, launching new products, and producing creative solutions across print, digital, retail, and e-commerce environments.
CAREER HIGHLIGHTS
- 20 years of professional graphic design experience.
- Designed branding and packaging for hundreds of consumer products.
- Created logos, advertisements, brochures, posters, marketing campaigns, and promotional materials across multiple brands.
- Produced targeted, retailer-specific catalogs, sales publications, and printed marketing pieces.
- Designed creative assets supporting multiple websites and e-commerce platforms.
- Produced and retouched thousands of commercial product photographs.
- Led creative execution across consumer and commercial brands.
- Coordinated production with domestic and international printers, manufacturers, and creative vendors.
PROFESSIONAL EXPERIENCE
Lead graphic designer supporting a portfolio of 20 consumer and commercial brands across packaging, retail, digital marketing, print, and e-commerce. Develop creative solutions from concept through production while partnering with marketing teams, photographers, videographers, social media managers, vendors, and domestic and international manufacturers.
- Design and maintain visual identity systems across a diverse portfolio of consumer brands.
- Develop logos, branding systems, sales presentations, product launch materials, and marketing campaigns supporting new and existing product lines.
- Produce advertisements, catalogs, brochures, posters, point-of-purchase displays, retail graphics, trade show materials, digital marketing assets, website graphics, and promotional materials across multiple brands and product lines.
- Design and produce a 100-page multi-brand product catalog from concept through print production, creating a unified sales resource where none previously existed.
- Create website graphics, Shopify assets, WordPress graphics, email campaigns, and digital marketing materials supporting product launches, ongoing sales initiatives, and new brand rollouts.
- Design packaging for hundreds of consumer products, including dielines, labels, regulatory layouts, inserts, display packaging, and production-ready artwork.
- Coordinate directly with domestic and international packaging manufacturers and production vendors to ensure designs transition successfully into manufacturing.
- Produce and retouch thousands of commercial product photographs for catalogs, advertising, websites, and packaging.
- Direct photographers, videographers, models, and overseas freelance designers to maintain creative quality and brand consistency.
- Prepare production-ready artwork for offset and digital printing, screen printing, embroidery, promotional products, packaging, and large-format graphics.
- Manage multiple concurrent projects while balancing aggressive production schedules across numerous active brands.
- Designed custom branding, promotional graphics, apparel, and marketing materials for businesses and organizations.
- Prepared production-ready vector artwork for embroidery, screen printing, and promotional products.
- Managed multiple client projects while working directly with customers to translate concepts into finished designs.
- Developed branding and promotional campaigns supporting publications, fundraising, and special events.
- Designed brochures, invitations, posters, advertising, direct mail, and digital marketing materials.
- Created three consecutive Giving Tuesday campaigns that contributed approximately $25,000 annually in fundraising.
- Led a complete retail rebrand while developing product branding, advertising, photography, website graphics, packaging, and promotional materials.
- Created branding and marketing assets supporting product launches and retail promotions.
- Produced commercial photography and coordinated creative resources for marketing campaigns.
- Developed and maintained the organization's visual identity across print and event marketing.
- Designed posters, brochures, programs, books, advertising, and promotional campaigns.
- Collaborated on grant proposal materials and community outreach initiatives.